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ZB2B is an independent game developer and designer based in Seoul, South Korea. With a background in digital art and interactive media, and having previously worked with the creative collective MYZY, ZB2B now focuses on building original, immersive game experiences. As a solo developer, ZB2B handles everything from concept and design to programming and publishing, with a particular interest in system-driven gameplay and visual storytelling. Currently, ZB2B is developing a new title that blends real-time strategy mechanics with roguelike elements.
2014 Sungkyunkwan University, B.A. in Design
2010 Craftsman, Computer Graphics
2015 Engineer, Visual Communication Design
2013 Red Dot Design Award, Winner
2013 Red Dot Design Award, Best of the Best
Career Highlights & Project History
2023.09 – Developed Virtual OS Concept Website COMPUTURE OS
2023.08 – Developed Arcade Game & Display for 'NewJeans x Spotify' Popup Store: Bunnyland
2023.05 – Developed MYeYe, a Pixel Art Real-Time Filter Camera – Released on App Store & Google Play
2023.03 – KakaoTalk Emoji Artwork for Tiffany & Co. White Day Edition
2023.02 – 3D Concept Art for Black Yak BCC Project
2023.01 – Pixel Artwork & Web Dev for Mangrove Sinchon Digital Tour
2022.08 – Mentored Pixel Art & Game Development for Children – Nowon Cultural Foundation
2022.02 – Developed Bucheon Library, a Digital Archive Project by Bucheon Foundation for Arts & Culture
2021.12 – Participated in Gajwa Playground Art Project + Developed Web Game
2021.12 – Branding Artwork for Daelim Museum (DL) + Web Game Virtual Interview Simulator
2021.12 – Released NFT Artwork 'Yin, Yang, Zero' for Klip Drops Edition
2021.11 – Cover Design & Featured Section – ELLE DECO Book Edition
2021.10 – Alter Ego Ranked #1 Overall in Free Games – Apple App Store Korea
2021.06 – Pixel Visual Design for LED WALL Installation at Hyundai IONIQ Showroom
2021.04 – Pixel Art & 3D Printing Workshop with Vans
2021.03 – Developed Mobile Game Alter Ego – Released on App Store & Google Play
2021.01 – Official M/V for Band 'Black Leaves'
2020.12 – Exhibition 'Alter Ego' at Seoul Design Festival 2020
2020.08 – Exhibition at Street Culture Show 'Creators Ground'
2020.05 – Collab Artwork for 'Dont Panic Seoul' Flyer Magazine
2020.05 – Developed MYZY Apparel Products
2020.03 – Opened MYZY Showroom
2020.02 – Pixel Art & Game Development Mentoring, Han Sung Motors Art Scholarship
2017 – Head of Video Editing & Design, MCN Creator Company (YouTube)
2016 – Branding Team Lead, Fine Art Academy
2015 – Lead Designer, Gwangju World Youth Festival